Marketing is an important part of any business, whether you’re selling ice cream or Icelandic jewelry. But even the best ideas for marketing campaigns will fail if they don’t have strong content. For law firms, this is especially true.

Marketing campaigns for law firms have a personal element that can only be achieved by writing great copy, whether it’s a blog post or a press release. It’s essential to have a good legal copywriter to push your marketing to the next level.

How to Improve Legal Marketing Campaigns

A good …

Content marketing is the best way to ensure your website stays fresh and rises to the top of the search results page when a client goes looking for representation. The problem is, most law firms simply don’t have the time, the manpower or the expertise to do their own content writing.

Lawyers are busy with their own clients and don’t always have the time to update their sites with blog posts, e-books and other web copy. Just the thought of adding one more task to their to-do list can be …