The truth is, the phrase “legal marketing” sounds a little dry. And if you try to use legalese in your legal marketing, you’ll succeed at creating dry copy — there’s nothing juicy or engaging about habeas corpus to a layman.

However, with the right amount of creativity behind it, legal marketing can be both fun and interesting. After all, legal marketing isn’t about throwing up content on your site and calling it a day. You need to know how to reach your audience and separate yourself from the noise they …

Many people think that once they get the copy written for their website, they are done with website content.

This could not be farther from the truth. The reality is, your website will never be complete. If you want to continue to attract new clients and gain their attention through Internet search engines, your site should be constantly growing and changing. If you don’t include fresh copy, your site will sink down to the bottom of the page rankings and no one will ever find you.

The key to refreshing …