If someone from another country turned on a sports program on television, they might be confused by what they heard: “Nothing but net!” “He left a few ducks on the pond!” “That kick split the uprights!”

This is called jargon, and it includes any words or phrases used by a particular group that can be confusing to outsiders. When it comes to legal marketing, jargon is everywhere and it’s difficult to determine its true place. In fact, your firm may be guilty of using jargon in your marketing materials.

We …

Anyone can do legal content writing. But not everyone can do it well.

Unless you have been trained as a lawyer and have strong copywriting skills, as well as an endless amount of time, it can be an impossible uphill battle.

So what constitutes great content writing for law firms? Glad you asked. Here are 10 tips to produce the very best in legal content writing.

1. Implement Easy-to-Read Writing

Have you ever looked at a website you could barely understand? It barely seems to be written in English. That’s because …