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Tips to Building Successful Content Campaigns

When you began practicing law, you probably had a lot of goals in mind. First, you undoubtedly wanted to pass the bar. Then you wanted to get experience in your chosen field and build up your roster of clients. Longer term, you probably dreamed about becoming partner or opening your own firm.

It’s smart to come up with this type of goal-oriented master plan. You should be doing the same thing for your legal marketing.

The best legal content writing is done with specific outcomes in mind. The best content …

Legal Content for Law Firms: What Should You Put on Your Blog?

What should a lawyer put on their law firm’s blog? We hear this question all the time. Many attorneys have read about the importance of blogs, but they don’t understand what type of legal content writing works for a blog or how they should go about starting one.

To learn what belongs on a law firm’s blog, including ideas for posts, how to establish a voice, and what a blog can do for your firm, read through our ideas below.

What Is a Blog?

A blog is a page with …

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