Marketing has become more important to law firms with the rise of the Internet. Potential clients can do extensive online research about a firm before ever stepping foot inside the door, forming impressions about attorneys by their website, Facebook page, email newsletter or Twitter account. That means it’s important to keep up you’re your marketing efforts to raise awareness and make a good impression on potential clients.

However, marketing can be a double-edged sword for law firms: It eats up a lot of money and a lot of time. Luckily, …

These days, when you’re looking for press coverage of an upcoming event at your law firm or big trial, you can tweet the editor of the newspaper or comment on a blogger’s most recent post. Even though public communication has become more digital, don’t underestimate the power of a great press release.

While it’s helpful to communicate with the press in an informal electronic format, it remains vitally important to send out press releases as well. The delivery format may have changed — most press releases are emailed rather than …