You probably got into law to help people. Many others had that same desire: An incredible number of law firms provide similar services. To be competitive and attract the new clients you need to help your firm grow, you must build a credible and recognizable brand for your practice that differentiates you from the competition. The best place to do this is on the Internet.

People trust law firms that have sleek sites, smart blogs and an authoritative social media presence. Just as people once noticed the lawyers who got …

You wouldn’t read a Stephen King book to a four-year-old as a bedtime story, and you wouldn’t invite a neighbor who doesn’t have kids and refuses to recycle to a seminar on the joys of using environmentally friendly diapers. Any marketer must know their audience in anything they do, and that includes legal content writing.

Having a strong understanding of your audience can help you focus your legal content in order to engage people in your website, newsletters or press releases. Each audience requires a slightly different writing style, because …