The old adage says that information is power, and when it comes to choosing a lawyer, that’s certainly the case. The more informed your potential client is, the easier it is to find the right person to represent him. And giving clients the tools to make those decisions reflects well on your firm.

Think about it: Internet search engines highlight good content. Your firm is more likely to show up in a search if you post educational content marketing. Plus, offering those resources will establish you as an expert in …

If you’ve spent some time online or talking to clients, you have probably heard the word “blog” mentioned more than once. In the last few years, many companies have used business blogs to market to a wider audience. Lawyers should not be an exception to this trend.

The Benefits of Publishing Law Firm Blog Content

People who are in need of legal counsel have questions — and usually a lot of them. In more and more cases, these people are seeking answers on the Internet through the help of legal …