So you’ve done it! You’ve joined the social media world. Facebook page set. Twitter account functioning. First blog posted. How do you decide what content to populate and where?

Try setting aside an hour a day or week to focus on social media marketing. It’s free, can potentially reach a large audience and give great exposure to your firm. Engage and be active. By posting relevant information to your friends and social media fans, you can establish yourself as a familiar expert.

If you’re one of those who have the …

Website analytics is a process for collecting visitor or consumer data, analyzing those data and generating reports on the overall performance of your online marketing efforts. extends well beyond your website into virtually every online channel your law firm might be using.

A good law firm website not only contains information about the firm and its services, but the site also functions like an interactive hub to which all of the firm’s online content distribution efforts are tied. Tracking these efforts is paramount to being both effective and efficient with …