The old adage says that information is power, and when it comes to choosing a lawyer, that’s certainly the case. The more informed your potential client is, the easier it is to find the right person to represent him. And giving clients the tools to make those decisions reflects well on your firm.

Think about it: Internet search engines highlight good content. Your firm is more likely to show up in a search if you post educational content marketing. Plus, offering those resources will establish you as an expert in …

Even a lion in the courtroom can become a kitten upon hearing these two little words: Social media.

Lawyers have a conflicted relationship with social networking and other subsets of the online world, including blogging. On the one hand, many attorneys and firms realize it’s essential to be online producing content, so that they can reach current and prospective clients and demonstrate their expertise. But on the other hand, they worry that people could say bad things about them on their blogs or social media sites, damaging the reputation they’ve …