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When Should You Call in a Ghostwriter?

Have you ever admired an article written by a prominent lawyer or a speech given by a particularly compelling attorney?  Have you ever wondered how those busy professionals find time to pen such terrific works? Chances are they didn’t.

A legal ghostwriter is behind many of the documents, speeches or articles you see in print or hear on television. These skilled authors don’t get any of the credit for the end product. Their job is to take the ideas given to them by someone else and craft them into a …

Legal Marketing Begins With Content

 Relevant, high-quality legal content writing can turn a good site into a great one. Content is, in the most basic terms, all the stuff that’s on your site. It’s important for three main reasons:

  1. It helps people find your page through Internet searches.
  2. It shows what your legal practice is all about.
  3. It can establish you as a leading authority in your field.

Legal content might include anything from blog posts to whitepapers that you give away to visitors for free. All of it should be targeted at the audience …

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