Creative writing isn’t just for wannabe John Grishams or Janet Evanoviches. Even if you have no ambitions of penning the next great American novel, creativity can be one of the best ways to draw people into whatever you’re writing — whether it’s a law brief or a biography for your law firm’s website.

If you write in a particular niche, such as legal marketing, you can find yourself recycling the same content over and over again without realizing it. Staying creative keeps your content fresh and your audience entertained.

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Newsletters are an ideal way to stay in touch with your firm’s clients and reach out to potential new leads. While that may have meant mailing out a newsletter using paper and envelopes in years past, these days legal eNewsletters are the way to go.

There are three main benefits to e-newsletters. First, you can link directly to information on your website, encouraging readers to further explore your law firm and what it offers. Second, people are more likely to share an email address with you than a snail mail …