Email newsletters are a great way to keep clients up to date with what is happening at your law firm. They’re also a smart tool for reaching out to prospective clients — they can help increase your firm’s reach on the web and provide your site with fresh, timely content.

Because your e-newsletter is so important to your firm’s success, you want to make sure it has a professional feel. You don’t want it riddled with spelling mistakes or improper grammar or, perhaps worst of all, appearing outdated.

That’s why many firms choose to outsource their email marketing for lawyers, so they can be sure they’re publishing the most accurate, relevant content.

When to Look for Help

There are three main advantages to hiring someone outside your firm to write your e-newsletter:

1. It saves time. Let’s face it, law firms are busy places and there probably aren’t many associates who have time to patch together a timely e-newsletter.
2. It keeps things consistent. Rather than having different people contribute to the e-newsletter each month, your firm can develop a uniform voice. Your readers will appreciate this consistency.
3. It will be better written. By hiring a writer with experience in law, you’ll produce a much better newsletter than if you use someone inside the firm with little writing experience.

Finding the Right Person

The writer for your e-newsletter will ideally have a background in law and understand what clients want to read. This person will specialize in taking complex ideas and simplifying them for people who aren’t familiar with legal jargon. Your legal writer should also have a strong command of grammar and spelling.

Make sure your writer can understand and respond to your desired timetable. You should have an established schedule for when to send out the newsletter, as clients will come to expect it on a regular basis.

At Lawyers Writing for Lawyers, our team has the experience and the expertise needed to write effective email newsletters for law firms. Contact us today to get started with your e-newsletter marketing campaign!  

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