You have undoubtedly heard about the hype over video marketing. By posting videos on your site and on social media feeds, you can implement a personal approach to finding new clients and impress the ones you have with your demonstrated knowledge of the law.

Many law firms think having a smartphone that can shoot video is all it takes to start a successful legal marketing campaign. Unfortunately, talking heads don’t make clients, and neither does boring content. A strong legal marketing campaign consists of:

• Professional content
• Relevant information
• Clever visuals