It’s finally time for you step out on your own and send a press release announcing the launch of your law firm. What do you need to include in your press release announcement? Well, we’re glad you asked.  Here are four pieces that you need to include in a press release to help a reporter write an article about your new law firm.

Header

The first line of the press release should include “FOR IMMEDIATE RELEASE.” Also included in the header of a press release should be the date of …

If you had to make get a new client for your law firm today, where would you start?

The number of law firm marketing ideas can be overwhelming. Do you start a legal newsletter and start sending campaigns? Do you show your expertise by executing an ongoing content strategy to attract organic search traffic through SEO? Or, do you just buy a billboard on a popular intersection and hope for the best?

Lead generation can be confusing for lawyers. Where do you start? Who is responsible for doing the copywriting? …