Driving while intoxicated, or DWI, is at the center of one of the most sensitive areas of law. DWI includes operating a motor vehicle under the influence of alcohol or drugs. The specifics of what constitutes being under the influence varies by state, but it’s a surprisingly common occurrence.

Each year, 10.3 million reportedly drive under the influence. And roughly a third of those people are repeat offenders who have been picked up for DWI at least once before.

People facing charges of driving under the influence often feel …

Like “big data” and “the internet of things,” search engine optimization (SEO) is one of those buzz phrases a lot of people throw around but few people truly understand. Yet as an attorney concerned with improving your website and getting the most out of your legal content writing, SEO is an important tactic to understand.

Your law firm will benefit from search engine optimization if you embrace these two main concepts:

 Basic SEO best practices

 Keyword research

But before you can dive into those topics, you need to …