You have undoubtedly heard about the hype over video marketing. By posting videos on your site and on social media feeds, you can implement a personal approach to finding new clients and impress the ones you have with your demonstrated knowledge of the law.

Many law firms think having a smartphone that can shoot video is all it takes to start a successful legal marketing campaign. Unfortunately, talking heads don’t make clients, and neither does boring content. A strong legal marketing campaign consists of:

• Professional content
• Relevant information
• Clever visuals

If someone from another country turned on a sports program on television, they might be confused by what they heard: “Nothing but net!” “He left a few ducks on the pond!” “That kick split the uprights!”

This is called jargon, and it includes any words or phrases used by a particular group that can be confusing to outsiders. When it comes to legal marketing, jargon is everywhere and it’s difficult to determine its true place. In fact, your firm may be guilty of using jargon in your marketing materials.

We …