Whether you’re ordering a pizza, looking for a plumber or searching for a new doctor, chances are you are doing it online. This ubiquity is why law firms must consider extending their marketing efforts to the web. The Internet is the place people go to find what they need, and you want your firm’s site to be at the top of the page when they conduct those searches. Producing great legal web content is the way to achieve that goal.

What is online content writing for law firms? How can …

When you began practicing law, you probably had a lot of goals in mind. First, you undoubtedly wanted to pass the bar. Then you wanted to get experience in your chosen field and build up your roster of clients. Longer term, you probably dreamed about becoming partner or opening your own firm.

It’s smart to come up with this type of goal-oriented master plan. You should be doing the same thing for your legal marketing.

The best legal content writing is done with specific outcomes in mind. The best content …