How can small law firms compete with big law firms online? By getting smart with their content strategies.

In this post, we’ll share some tactics within a small law firm marketing strategy that attracts new clients and builds visibility online.

Legal Blog Writing

Writing legal blogs are the way your small law firm can compete against the larger, more established law firms online. How? Through something called “long tail keywords.”

Every blog post targets a specific keyword aimed at attracting inbound traffic from search engines. For example, this blog post …

Small law firms know how to stick to a tight budget. You know how to pinch pennies where you can, such as having employees contribute to a coffee fund or eliminating costly monthly expenses such as streaming satellite radio in the lobby.

While it’s important to stay conscious of your budget, there are certain things you cannot cut — and one of them is legal marketing. Legal marketing is a worthy investment because it brings potential clients to your firm, helping to pay your bills in the long run. Still, …