These days, when you’re looking for press coverage of an upcoming event at your law firm or big trial, you can tweet the editor of the newspaper or comment on a blogger’s most recent post. Even though public communication has become more digital, don’t underestimate the power of a great press release.

While it’s helpful to communicate with the press in an informal electronic format, it remains vitally important to send out press releases as well. The delivery format may have changed — most press releases are emailed rather than …

Every day, lawyers make decisions on what tasks to prioritize throughout their day. On court days, they focus on preparing their client statements and practicing their oral arguments. On days when they meet with clients, they study the case and ask questions to help them with their legal strategy.

However, when it comes to legal marketing, it can be much less obvious what the priorities are for attorneys. Many lawyers know less about legal marketing than they do about the law, so they may feel overwhelmed when they consider all …