You probably got into law to help people. Many others had that same desire: An incredible number of law firms provide similar services. To be competitive and attract the new clients you need to help your firm grow, you must build a credible and recognizable brand for your practice that differentiates you from the competition. The best place to do this is on the Internet.

People trust law firms that have sleek sites, smart blogs and an authoritative social media presence. Just as people once noticed the lawyers who got …

Joke connoisseurs can debate which came first, the chicken or the egg. But for content marketers, another debate is more important: quality or quantity. This is an essential question for your law firm to address as you use legal content writing to draw potential clients to your website and social media feeds.

Many law firms are unsure whether they should value content’s quality or quantity more highly because they do not have a lot of experience with legal content writing. Here we’ll lay out the pros and cons of both …