There’s an old saying in the real estate business that when it comes to property, it’s all about location, location, location.

You may be a lawyer, not a realtor, but the same is true when it comes to legal content marketing. The location of your content plays a key role in its success.

The aim of any law firm’s marketing strategy is drawing in more potential clients, so you want your content to be seen in the places where you’re most likely to do that. This means targeting locations where …