Divorce law is a big business in the United States. An estimated one million couples get divorced each year, generating 50 billion dollars in legal expenses, and that number only stands to grow with the recent legalization of gay marriage across the country. Clearly this is a competitive field, and so you’ll need a great legal content marketing strategy to make your divorce law firm stand out.

Here are some of the criteria people often use to choose a divorce lawyer:

• Referrals
• Location
• Cost
• Past results

It’s important that your …

Everyone makes mistakes. Your parents probably told you that when you were little, and it’s true. But no one wants to make mistakes in business.

Unfortunately, mistakes are all too common when it comes to legal content marketing. When you have someone handling your marketing who is a marketer, but not a lawyer, it’s easy for these mess-ups to occur because this is not the person’s area of expertise. Unfortunately, these errors reflect badly on your firm and complete the opposite of your marketing goal: Create a positive impression of …