You probably got into law to help people. Many others had that same desire: An incredible number of law firms provide similar services. To be competitive and attract the new clients you need to help your firm grow, you must build a credible and recognizable brand for your practice that differentiates you from the competition. The best place to do this is on the Internet.

People trust law firms that have sleek sites, smart blogs and an authoritative social media presence. Just as people once noticed the lawyers who got …

Whether you’re ordering a pizza, looking for a plumber or searching for a new doctor, chances are you are doing it online. This ubiquity is why law firms must consider extending their marketing efforts to the web. The Internet is the place people go to find what they need, and you want your firm’s site to be at the top of the page when they conduct those searches. Producing great legal web content is the way to achieve that goal.

What is online content writing for law firms? How can …