If you had to make get a new client for your law firm today, where would you start?

The number of law firm marketing ideas can be overwhelming. Do you start a legal newsletter and start sending campaigns? Do you show your expertise by executing an ongoing content strategy to attract organic search traffic through SEO? Or, do you just buy a billboard on a popular intersection and hope for the best?

Lead generation can be confusing for lawyers. Where do you start? Who is responsible for doing the copywriting? …