How can small law firms compete with big law firms online? By getting smart with their content strategies.

In this post, we’ll share some tactics within a small law firm marketing strategy that attracts new clients and builds visibility online.

Legal Blog Writing

Writing legal blogs are the way your small law firm can compete against the larger, more established law firms online. How? Through something called “long tail keywords.”

Every blog post targets a specific keyword aimed at attracting inbound traffic from search engines. For example, this blog post …

You would never dream of using the same closing argument in case after case. So why would you write about the same topics over and over again on your blog?

It’s tempting to stick to the same few ideas because coming up with new ones takes time, and you are a busy lawyer with more than just legal website writing on your plate. But part of your job is attracting new clients, and having great content on your website is the best way to do this.

Your aim is to …