If someone from another country turned on a sports program on television, they might be confused by what they heard: “Nothing but net!” “He left a few ducks on the pond!” “That kick split the uprights!”

This is called jargon, and it includes any words or phrases used by a particular group that can be confusing to outsiders. When it comes to legal marketing, jargon is everywhere and it’s difficult to determine its true place. In fact, your firm may be guilty of using jargon in your marketing materials.

We …