Many law firms approach their legal marketing like a legal brief. It’s dry, dull and humorless. While marketing for lawyers shouldn’t read like a Jim Carrey movie script, it’s okay to include some levity.

Legal marketing, like any form of marketing, is about building connections with the people you want to recruit as your clients. Humor can go a long way toward establishing those relationships. In reality, including a few smile-worthy lines in your copy makes you relatable, not unprofessional.

How to Use Humor in Legal Marketing

Humor can …