Creative writing isn’t just for wannabe John Grishams or Janet Evanoviches. Even if you have no ambitions of penning the next great American novel, creativity can be one of the best ways to draw people into whatever you’re writing — whether it’s a law brief or a biography for your law firm’s website.

If you write in a particular niche, such as legal marketing, you can find yourself recycling the same content over and over again without realizing it. Staying creative keeps your content fresh and your audience entertained.

Of …