Divorce law is a big business in the United States. An estimated one million couples get divorced each year, generating 50 billion dollars in legal expenses, and that number only stands to grow with the recent legalization of gay marriage across the country. Clearly this is a competitive field, and so you’ll need a great legal content marketing strategy to make your divorce law firm stand out.

Here are some of the criteria people often use to choose a divorce lawyer:

• Referrals
• Location
• Cost
• Past results

It’s important that your …