If you had to make get a new client for your law firm today, where would you start?

The number of law firm marketing ideas can be overwhelming. Do you start a legal newsletter and start sending campaigns? Do you show your expertise by executing an ongoing content strategy to attract organic search traffic through SEO? Or, do you just buy a billboard on a popular intersection and hope for the best?

Lead generation can be confusing for lawyers. Where do you start? Who is responsible for doing the copywriting? …

Joke connoisseurs can debate which came first, the chicken or the egg. But for content marketers, another debate is more important: quality or quantity. This is an essential question for your law firm to address as you use legal content writing to draw potential clients to your website and social media feeds.

Many law firms are unsure whether they should value content’s quality or quantity more highly because they do not have a lot of experience with legal content writing. Here we’ll lay out the pros and cons of both …