The old adage says that information is power, and when it comes to choosing a lawyer, that’s certainly the case. The more informed your potential client is, the easier it is to find the right person to represent him. And giving clients the tools to make those decisions reflects well on your firm.

Think about it: Internet search engines highlight good content. Your firm is more likely to show up in a search if you post educational content marketing. Plus, offering those resources will establish you as an expert in …