Here’s Our Law Firm Marketing Plan Template

In this article, we’ll cover how to create a law firm marketing plan that is effective. Creating a marketing plan is much easier when you break it down into sections. Start with defining the purpose, strategy, and tactical execution of tasks. You’ll want to treat your law firm marketing strategy as a living document filled with initiatives, timelines, and project ownership.

Why: Purpose & Goals

When deciding on the ‘Why’ of your law firm marketing plan, define what outcomes you’d like to see …

If you had to make get a new client for your law firm today, where would you start?

The number of law firm marketing ideas can be overwhelming. Do you start a legal newsletter and start sending campaigns? Do you show your expertise by executing an ongoing content strategy to attract organic search traffic through SEO? Or, do you just buy a billboard on a popular intersection and hope for the best?

Lead generation can be confusing for lawyers. Where do you start? Who is responsible for doing the copywriting? …