A good legal website will give readers all the information they want. But a great legal website will engage readers and become more than a virtual telephone book. You want your website to become a resource and something people will return to again and again.

High quality legal web content can help improve the quality of your site. Does your website have the right components to be great? Read on to discover what you should include on your legal website to make it successful.

Legal Web Content: The Basics

There are a few nuts and bolts that every law firm’s website should have. They include:

• Accurate contact information, such as address, email address and telephone number.
• Easy ways to get in touch, including a hyperlinked email address and a form that visitors can submit to get more information.
• A portfolio of past cases and achievements.
• Biographies of all the partners and employees, including their email addresses.
• Photos of the inside and outside of your building

These pieces should come together quickly, but it’s the meatier content of your site that should be your highest priority.

Top-Notch Content for Your Legal Website

Once you have completed the easy parts of your firm’s content, it’s time to concentrate on the most important part of your project: creating engaging content that keeps your readers coming back for more.

Here are five vital parts of your website’s content:

1. Jargon-free copywriting — Every bit of content on your site should be concise yet compelling. You want to draw attention, and you want to avoid legalese. Read your copy aloud to see how it sounds. Better yet, read it to a non-attorney friend to ensure it makes sense to people outside the industry.

2. A smart blog — A blog can attract people to your firm and show them your personality. It’s a way to let people know what your firm is like, and it can be a fun and effective way to attract new visitors.

3. Active social media feeds— Link to these social media feeds off your website, and use a widget that lets people see what you posted most recently. This is a great way to draw visitors into discussions via these social media accounts.

4. Imaginative writing — You should be highlighting current events, such as Supreme Court rulings or successful class actions, to inspire your legal content marketing efforts. This might include a white paper, podcast or email newsletter on the subject. Remember, the more you produce, the more you engage.

Start Producing the Best Legal Content

At Lawyers Writing for Lawyers, we can help you figure out what constitutes a great legal website and how you can publish content that speaks to your reputation. Contact us today to discuss your options.

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