Each year, more than 1 million people are arrested for driving while intoxicated (DWI), driving while ability impaired (DWAI) or driving under the influence (DUI). That’s a lot of people who are going to need legal representation. If you want to reach out to those potential new clients, the best way to do it is to reach them online.

But how do you get them to find you? One of the best ways to target potential clients is through smart web content writing for DUI and DWAI lawyers. High-quality website content will improve your firm’s standing in search engines, pushing your page to the top of the results when a potential client searches for DWI representation in your area. When your site is at the top of the results, there’s a greater chance that potential clients will click on your site and give you their business.

What Is Good Content Writing for DWI, DUI and DWAI Attorneys?

You may want to improve your firm’s web content writing but are uncertain where to start. Lawyers Writing for Lawyers can help. We have worked with many DWAI law firms to improve their web content writing and help them attract new clients.

We are attorneys ourselves with a strong understanding of the law, which also means we know how to write without using confusing legal jargon. The ability to write in an approachable way is key to attracting new clients. Your firm should also appear relatable and down-to-earth, not intimidating. People facing DUI charges are scared and uncertain about what the future holds. You want your firm to appear confident it can represent them but, at the same time, nonjudgmental. Your clients want your help, not your judgment.

Lawyers Writing for Lawyers can also help with the more technical aspects of website writing for DWI, DWAI and DUI law firms, such as:

• Following marketing guidelines from your state bar association
• Showcasing your legal skills without any questionable, over-the-top language used by most marketers
• Laying out the proper legal definitions of DUI, DWI and DWAI, which can be confusing to writers without a legal background
• Reassuring clients you are well-versed in the law and ready to work for them

Set Yourself Apart From Other DUI Law Firms

A quick search for a DWI lawyer will show you just how much competition there is for your services. With website copy that is clear, to the point and sensitive to your clients’ needs, you can move yourself ahead of the competition.

Lawyers Writing for Lawyers can craft insightful blog posts, helpful newsletters and engaging tweets that will draw potential clients to your firm. They will come to rely on your site as a source of necessary information, at a time of great uncertainty in their lives. By posting fresh content regularly, your site may also rise in the search rankings.

Contact Us for Web Content for DWI Lawyers

Contact Lawyers Writing for Lawyers today for a free consultation to discuss your website writing needs. See what a difference great content writing can make for DWI attorneys.