Increase Your Marketing Efforts With Law Firm Newsletters
Newsletters for email marketing offer you a unique opportunity to stay in touch with your current clients and keep them informed about current legal and firm news. At Lawyers Writing for Lawyers, we have the experience and expertise your firm needs to create law firm newsletters that get the job done.
Engaging, Effective Email Marketing Newsletters for Law Firms
When you run an email newsletter campaign, you face certain challenges that don’t exist with other forms of legal marketing content. Most people who receive your newsletter are already relatively familiar with your firm. Even if you haven’t represented them as a client yet, you may represent them one day since they have subscribed to your updates.
As such, your law firm newsletters will need to take on a slightly personal tone while maintaining your firm’s voice and professionalism. You can assume that some readers are familiar with certain aspects of your firm, but new subscribers may not be. Finding the right balance of familiarity, professionalism and information can be a bit tricky, but Lawyers Writing for Lawyers knows the right formula for your unique firm and client base.
Why Invest in Newsletters for Lawyers?
You have a website, blog and social media accounts that you update regularly. Why would you need to add email marketing newsletters to the mix? After all, if someone has managed to subscribe to a mailing list in the first place, they’re already quite aware of your firm’s existence — isn’t that what content marketing online is all about?
Yes and no. It’s true that the vast majority of content marketing is designed to get people to your site and sell them on the services you provide. However, not every person searching for law firms is in need of an attorney immediately. Some may be considering legal action in the future that will require an attorney, such as estate planning or another civil matter. Others may just be looking for legal information regarding their rights.
Whatever the reason for a person landing on your site, you’re never going to get a 100% conversion rate right away. However, you can secure future conversions by reminding those people that your firm was there for them when they needed information — and you’re still available for legal representation.
Law firm newsletters can regularly remind readers that your services are available. When one of your readers eventually needs the aid of an attorney, you have already established rapport and the beginnings of an attorney-client relationship.
There’s no denying the importance of building trust with potential clients through law firm newsletters. Contact Lawyers Writing for Lawyers today to find out more about what newsletters for email marketing can do for your firm.