Save Your Time and Money in Marketing

Thursday September 24, 2015

Marketing has become more important to law firms with the rise of the Internet. Potential clients can do extensive online research about a firm before ever stepping foot inside the door, forming impressions about attorneys by their website, Facebook page, email newsletter or Twitter account. That means it’s important to keep up you’re your marketing efforts to raise awareness and make a good impression on potential clients.

However, marketing can be a double-edged sword for law firms: It eats up a lot of money and a lot of time. Luckily, there are ways you can save on both. Instead of hiring an expensive team of in-house writers, you can spend your money on hiring qualified freelance writers instead.

The Benefits of Using Freelance Legal Copywriters

Freelance employees can produce excellent work while saving your employees time. Instead of having to spend time on marketing, diverting staff resources away from other important responsibilities, your law firm can focus on the important tasks such as filing legal documents, preparing for court or meeting with clients. While you’re managing your responsibilities, your legal copywriter will be working on important projects such as:

Writing press releases
Creating blog posts
Crafting social media blurbs
Sending email newsletters
Perfecting the sales copy on your website

There are cost savings to hiring a freelance copywriter, too. You pay them only for the work they complete, and they can often work remotely or on a job-to-job basis to get the content written successfully.

Hiring the Right Writer for the Job

Of course, the time savings depend on one very important thing: The writer you hire must be well-versed in the law, otherwise you will have to spend too much time explaining legal concepts and the intricacies of your law firm’s marketing campaign. Choosing someone with experience in law ensures they won’t produce marketing materials that are incorrect or ill-informed.

For instance, if you want to write a newsletter about family law in your law firm’s state, you won’t have to pay for the time it takes your legal copywriter to research and learn about the concept. They will already have a solid grasp of the legal language and can avoid the jargon that confuses non-attorneys

At Lawyers Writing for Lawyers, we employ gifted lawyers who understand the legal profession and can write about it with knowledge and confidence. You can trust our work because we have spent time as attorneys and can get in the mind of a potential client — we know how to answer their questions and make your marketing materials easily accessible.

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