Content marketing is the best way to ensure your website stays fresh and rises to the top of the search results page when a client goes looking for representation. The problem is, most law firms simply don’t have the time, the manpower or the expertise to do their own content writing.

Lawyers are busy with their own clients and don’t always have the time to update their sites with blog posts, e-books and other web copy. Just the thought of adding one more task to their to-do list can be daunting. That’s where a legal content writer comes in.  

What Does a Legal Content Writer Do?

A legal content writer produces all the copy on a law firm’s site, as well as offline content as needed. This could include updating a law firm’s blog, updating copy on their site’s pages, or writing press releases to be sent to local journalists.

An effective legal content writer curates a firm’s online presence, making sure that the website is timely and social media accounts are producing good results. The best legal content writers are actually copywriters who are trained as lawyers, with a background in law and an understanding of the often complex concepts of legal work.

Hiring a Legal Content Writer

Many law firms wonder if a legal content writer can truly benefit them. They recognize the importance of carefully monitoring their online presence, but they fail to invest the time or money in actually keeping them up to date. There are two key advantages to hiring a legal content writer rather than trying to do it yourself:

1. It saves time. Despite your best intentions, you probably don’t have the time to devote to writing blog posts. A legal content writer can do the things you wish you had time for.

2. It pays for itself. The leads, free publicity and social media feedback you’ll get from professional, polished legal copywriting will put money back into your pocket.

At Lawyers Writing for Lawyers, we understand the law and we understand how to produce good writing. Call us today to improve your website’s legal content writing.

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