It’s low cost.

A blog is a cheap way to get your message out on a regular basis. The main investment is the time to create the content.

It improves your search engine rankings

There are lots of attorney’s websites on the internet. Often the potential client will call on the one at the top of the list. How did they get to the top? Blogging couldn’t have hurt. Search engines rank search results on the quality and relevance of the content. By posting frequent, quality blogs your site will build up a large amount of content that is rich with keyword, working together with mechanics of search engines and eventually increasing your rank.

Reinforces your expertise

A blog is a great way to show your expertise and legal specialty. It will also allow you to vocalize your enthusiasm and compassion. For example, if you are an attorney who specializes in employment practices, blog on new changes in Alabama employment rules. This will demonstrate your expertise and brand you as an expert in the field while adding value to your clients.

It humanizes you

If someone is trying to find you through your website, more than likely, they’ll see you in your business formal attire. If they sift through and read your blog, it may show the person and the personality behind the suit. In a blog, you can write as you speak in an informal tone. The atmosphere changes the whole relationship dynamic, making your client feel that you are a person they can discuss their case with.

It positions you ahead of your competitors

According to Wikipedia, there are over 156 million blogs in the world, very few of these are attorney blogs and even fewer are good. Check out other local attorneys. Do they have a blog? If you sit down and think about the message you want to deliver via your blog and keep posting relevant and quality content, then your business blog can give you a competitive advantage.