Driving while intoxicated, or DWI, is at the center of one of the most sensitive areas of law. DWI includes operating a motor vehicle under the influence of alcohol or drugs. The specifics of what constitutes being under the influence varies by state, but it’s a surprisingly common occurrence.

Each year, 10.3 million reportedly drive under the influence. And roughly a third of those people are repeat offenders who have been picked up for DWI at least once before.

People facing charges of driving under the influence often feel embarrassed, ashamed, fearful and confused. They need the confident guidance of a great DWI lawyer, but they do not know how to find one. Most people charged with DWI turn to the Web to help them seek out an attorney.

This is where DWI content writing comes in. This form of marketing is essential for DWI attorneys who want their names to show up at the top on a list of search results.

Why Law Firm Web Content Matters

People arrested for DWI tend to be young. The Substance Abuse and Mental Health Services Administration finds nearly a quarter of all DWIs occur among those aged 21 to 25. As men constitute 80 percent of DWI arrests, the typical client will be young and male.

Young men use the Internet to find things they need, whether it’s a lawyer or a new car. You’ll need to reach out to this group via the Web.

DWI Content Writing

You may be wondering what DWI content writing is. It’s any type of content that is written for your website with the hope of drawing in new clients. You’ll have to choose your topics and words carefully, so you don’t alienate potential clients. Here are a few do’s and don’ts.

Do Reach Out on Social Media

Social media remains the best place to connect with young people. Be creative with your posts — show clients there are people, not just DWI attorneys, at your firm who can listen and empathize with their situations.

Don’t Pile on Blame

The person checking out your services already feels guilty enough. You don’t need to add to their guilt through your blog posts or email newsletters.

Do Avoid Legal Jargon

Trying to understand legal terms can be confusing, especially for someone who is worried about what they will face if they go to trial or are convicted. Keep your language clear and explain any legal terms you absolutely must use.

Don’t Sugarcoat Things

DWI is serious, especially if a client has a prior offense. Keep this in mind while you write, and don’t try to make the consequences of DWI seem less than they are. This just misleads your client.

Let Us Help You With Your DWI Content Writing

Lawyers Writing for Lawyers has experience with legal firm content writing. In fact, we’re lawyers ourselves. Contact us today to discuss ways we can assist you in this delicate area.