(Hint:  All the Time)

The answer to this question depends on what level of legal marketing and search engine optimization you wish to utilize.  Do you use the Hope-and-Pray legal marketing method, or are you a law firm that wants to dominate search engine results through digital marketing? A Hope-and-Pray firm simply installs a generic website, rarely optimizes their site or social media presence, and relies upon old design in hopes of attracting new customers.  Hope-and-pray legal marketing method …

If you had to make get a new client for your law firm today, where would you start?

The number of law firm marketing ideas can be overwhelming. Do you start a legal newsletter and start sending campaigns? Do you show your expertise by executing an ongoing content strategy to attract organic search traffic through SEO? Or, do you just buy a billboard on a popular intersection and hope for the best?

Lead generation can be confusing for lawyers. Where do you start? Who is responsible for doing the copywriting? …