How can small law firms compete with big law firms online? By getting smart with their content strategies.

In this post, we’ll share some tactics within a small law firm marketing strategy that attracts new clients and builds visibility online.

Legal Blog Writing

Writing legal blogs are the way your small law firm can compete against the larger, more established law firms online. How? Through something called “long tail keywords.”

Every blog post targets a specific keyword aimed at attracting inbound traffic from search engines. For example, this blog post …

If you had to make get a new client for your law firm today, where would you start?

The number of law firm marketing ideas can be overwhelming. Do you start a legal newsletter and start sending campaigns? Do you show your expertise by executing an ongoing content strategy to attract organic search traffic through SEO? Or, do you just buy a billboard on a popular intersection and hope for the best?

Lead generation can be confusing for lawyers. Where do you start? Who is responsible for doing the copywriting? …