Creative writing isn’t just for wannabe John Grishams or Janet Evanoviches. Even if you have no ambitions of penning the next great American novel, creativity can be one of the best ways to draw people into whatever you’re writing — whether it’s a law brief or a biography for your law firm’s website.

If you write in a particular niche, such as legal marketing, you can find yourself recycling the same content over and over again without realizing it. Staying creative keeps your content fresh and your audience entertained.

Of …

The truth is, the phrase “legal marketing” sounds a little dry. And if you try to use legalese in your legal marketing, you’ll succeed at creating dry copy — there’s nothing juicy or engaging about habeas corpus to a layman.

However, with the right amount of creativity behind it, legal marketing can be both fun and interesting. After all, legal marketing isn’t about throwing up content on your site and calling it a day. You need to know how to reach your audience and separate yourself from the noise they …