A good legal website will give readers all the information they want. But a great legal website will engage readers and become more than a virtual telephone book. You want your website to become a resource and something people will return to again and again.

High quality legal web content can help improve the quality of your site. Does your website have the right components to be great? Read on to discover what you should include on your legal website to make it successful.

Legal Web Content: The Basics

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You’ve heard people say there’s value in law firm content writing, such as blog posts or email newsletters that appear on your website. But is it really worth the expense?

For starters, legal content writing can:

1. Attract more business.
2. Improve your chances of retaining clients.
3. Save you time and trouble down the line.

Let’s take an in-depth look at each reason to understand the importance of well-written legal content.

Using Content to Increase Business

The best way to attract new business is to optimize your website. People look for lawyers …