Success in the courtroom can be measured in very definite ways. Did you win the case? Did your client get what he or she wanted?

But success of your legal writing content on your website is a bit trickier to define.

You should judge your success based on three main criteria:

• Are you getting new leads?
• Are you seeing low bounce rates?
• Are people interacting with you?

If you answered yes to these questions, then congratulations — your law firm content appears to be working well.

But if you answered …

Small law firms know how to stick to a tight budget. You know how to pinch pennies where you can, such as having employees contribute to a coffee fund or eliminating costly monthly expenses such as streaming satellite radio in the lobby.

While it’s important to stay conscious of your budget, there are certain things you cannot cut — and one of them is legal marketing. Legal marketing is a worthy investment because it brings potential clients to your firm, helping to pay your bills in the long run. Still, …