You would never dream of using the same closing argument in case after case. So why would you write about the same topics over and over again on your blog?

It’s tempting to stick to the same few ideas because coming up with new ones takes time, and you are a busy lawyer with more than just legal website writing on your plate. But part of your job is attracting new clients, and having great content on your website is the best way to do this.

Your aim is to …

When you began practicing law, you probably had a lot of goals in mind. First, you undoubtedly wanted to pass the bar. Then you wanted to get experience in your chosen field and build up your roster of clients. Longer term, you probably dreamed about becoming partner or opening your own firm.

It’s smart to come up with this type of goal-oriented master plan. You should be doing the same thing for your legal marketing.

The best legal content writing is done with specific outcomes in mind. The best content …