If you had to make get a new client for your law firm today, where would you start?

The number of law firm marketing ideas can be overwhelming. Do you start a legal newsletter and start sending campaigns? Do you show your expertise by executing an ongoing content strategy to attract organic search traffic through SEO? Or, do you just buy a billboard on a popular intersection and hope for the best?

Lead generation can be confusing for lawyers. Where do you start? Who is responsible for doing the copywriting? …

You probably got into law to help people. Many others had that same desire: An incredible number of law firms provide similar services. To be competitive and attract the new clients you need to help your firm grow, you must build a credible and recognizable brand for your practice that differentiates you from the competition. The best place to do this is on the Internet.

People trust law firms that have sleek sites, smart blogs and an authoritative social media presence. Just as people once noticed the lawyers who got …