It’s finally time for you step out on your own and send a press release announcing the launch of your law firm. What do you need to include in your press release announcement? Well, we’re glad you asked.  Here are four pieces that you need to include in a press release to help a reporter write an article about your new law firm.

Header

The first line of the press release should include “FOR IMMEDIATE RELEASE.” Also included in the header of a press release should be the date of …

How can small law firms compete with big law firms online? By getting smart with their content strategies.

In this post, we’ll share some tactics within a small law firm marketing strategy that attracts new clients and builds visibility online.

Legal Blog Writing

Writing legal blogs are the way your small law firm can compete against the larger, more established law firms online. How? Through something called “long tail keywords.”

Every blog post targets a specific keyword aimed at attracting inbound traffic from search engines. For example, this blog post …