(Hint:  All the Time)

The answer to this question depends on what level of legal marketing and search engine optimization you wish to utilize.  Do you use the Hope-and-Pray legal marketing method, or are you a law firm that wants to dominate search engine results through digital marketing? A Hope-and-Pray firm simply installs a generic website, rarely optimizes their site or social media presence, and relies upon old design in hopes of attracting new customers.  Hope-and-pray legal marketing method …

Here’s Our Law Firm Marketing Plan Template

In this article, we’ll cover how to create a law firm marketing plan that is effective. Creating a marketing plan is much easier when you break it down into sections. Start with defining the purpose, strategy, and tactical execution of tasks. You’ll want to treat your law firm marketing strategy as a living document filled with initiatives, timelines, and project ownership.

Why: Purpose & Goals

When deciding on the ‘Why’ of your law firm marketing plan, define what outcomes you’d like to see …