You wouldn’t read a Stephen King book to a four-year-old as a bedtime story, and you wouldn’t invite a neighbor who doesn’t have kids and refuses to recycle to a seminar on the joys of using environmentally friendly diapers. Any marketer must know their audience in anything they do, and that includes legal content writing.

Having a strong understanding of your audience can help you focus your legal content in order to engage people in your website, newsletters or press releases. Each audience requires a slightly different writing style, because …

Law & Order was a hit TV show for years. But in real life, issues of criminal wrongdoing are often a sensitive subject. When your firm practices criminal law, you may find yourself wondering how much you should write about touchy topics such as drug possession, murder or blackmail in your legal content marketing.

Some law firms will actually avoid writing about these things at all in their criminal law writing, but that’s a mistake. Instead, you should use sensitivity and good judgment to discuss these matters in a way …