Identify Their Interests & Strengths

The first thing you want to keep in mind is the legal content writer you choose will become an integral part of your law practice, making it essential for them to have an interest in creating engaging and educational content for your clients and potential clients. If a content writer has a background in practicing law, experience writing about many legal topics, as well as a passion for storytelling — these are signs you may have found the right content writing service for you.…

Law Firm Content Marketing & Business Strategy

How does law firm content marketing help your firm? By supporting the overall firm business strategy, goals for growth, and aligning them with your content marketing strategy. To get there, you’ll want to identify what type of work your firm looks for, your ideal client, and what client’s needs and issues are.

In this article, we’ll share the critical components of a solid content marketing strategy for your law firm. These 5 components are what all top notch content marketing plans have in …